A Leading Fashion Platform For Fashion-Forward Individuals
StyleXstyle, one of Mediacorp’s digital products, is Singapore’s #1 website for fashion, beauty and lifestyle inspirations, driven by trendy and digitally savvy individuals. It is a fashion portal with an engaging and customisable platform for its community of users to connect, share, and discover fashion, style and beauty. Their audience are young and fashionable people who look up to Stylexstyle for fashion inspiration and also to inspire others.
StyleXstyle needed a refresh for their fashion website. The existing website layout was too cluttered with different sets of information fighting for attention. They needed a clean, sleek-looking and visually-engaging website design that works seamlessly across different devices.
With this revamp, our client wants to increase user engagement, increase duration and page views per visit, and funnel them towards sales conversion on their new e-commerce platform. On top of their current fashion and beauty articles, they also needed a way to showcase the Outfit-Of-The-Day photos submitted by their community of fashion leaders.